Cactus Coalition is a sub-brand under Erem Life, dedicated to sustainability through the planting of prickly pear cacti. The initiative, with the inspiring tagline "Mission For One Million," aims to plant one million cacti to promote environmental health. The brand identity reflects the coalition's commitment to a greener planet, incorporating earthy tones, cactus imagery, and modern typography to evoke a sense of ecological responsibility and community involvement. This project included designing a cohesive logo and informative promotional materials. This case study highlights how the vibrant and meaningful identity has successfully communicated Cactus Coalition's mission, enhancing its visibility and impact within the sustainability movement.