Boogy & Peel is a hip and experimental pizza restaurant in Dupont Circle, Washington, DC, founded by Chef Rachael Jennings. Named in honor of Chef Rachael’s late dog, Boogy, the restaurant's brand identity reflects its playful and innovative spirit. This project involved designing a whimsical logo, colorful packaging, and promotional materials that capture the essence of "Good Pizza. Good Vibes." The brand identity employs lively colors, modern typography, and dog-themed illustrations to create a welcoming and fun atmosphere. The brand’s unique and heartfelt identity has successfully attracted a diverse clientele, enhancing Boogy & Peel's reputation as a must-visit destination for pizza lovers in DC.