The Avondale is a luxury rental house located in Jacksonville, Florida. Positioned as an oceanfront oasis, The Avondale offers a retreat from city life with its serene beachside setting and modern architectural design. The brand identity project aimed to convey both luxury and relaxation, featuring a custom illustrated logo that highlights the property's contemporary lines and coastal charm. The illustrated mark was developed to emphasize comfort and elegance, reflecting the property's inviting atmosphere. This cohesive branding was applied across digital platforms, promotional materials, and signage, enhancing The Avondale's appeal to discerning travelers seeking a tranquil and upscale getaway experience.