This case study explores the development of a distinctive brand identity for Maritime Menswear, a vintage-inspired menswear brand based in St. Augustine, Florida. Known for its meaningful pieces designed with utility and purpose, Maritime Menswear is driven by storytelling and creative originality. The brand identity project focused on capturing the honesty and authenticity of Maritime through thoughtful design elements. This included crafting a logo that evokes a sense of nostalgia and nautical adventure, a color palette inspired by coastal hues, and typography that balances classic elegance with modern simplicity. The cohesive branding was applied across in-store displays, clothing tags, and digital platforms to convey the brand's commitment to quality craftsmanship and timeless style.