Dyno Chalk is a sporting goods manufacturer in Santa Barbara, CA, specializing in rock climbing gear and well known for their chalk bags. Founded by avid climbers Kevin and Rain, Dyno Chalk draws inspiration from their passion for the sport. The brand identity, centered around the tagline "Make every dyno stick," captures the dynamic and adventurous spirit of rock climbing. This brand identity project involved developing a bold illustrative logo, rugged packaging, and marketing materials that reflect the precision and excitement of a successful dyno jump. Utilizing strong typography, earthy tones, and climbing motifs, the brand identity conveys reliability and thrill. The case study delves into the design process, from initial concepts to final implementation. This brand identity highlights how Dyno Chalk's identity resonates with climbers, reinforcing the company's commitment to quality and performance in the climbing community.