Gator Mike's, home of the Swamp Sauce, is an independent start-up manufacturing company based in Jacksonville, FL, owned by Mike Fowler. Renowned for their flavorful sauces and rubs perfect for grilling, Gator Mike's needed an identity that captured their bold and versatile sauces. The brand identity features a lively gator logo, sharp typography, and a vibrant color palette that reflects the rich, tangy flavors of their products. The tagline "Good on everything!" is prominently integrated into the design, emphasizing the universal appeal of their sauces and rubs. Gator Mike's new engaging and cohesive identity has successfully resonated with grilling enthusiasts and positioned the brand for growth in the competitive food industry.