ErvinJohn is the creative studio of Ervin Edodoleon, specializing in design, illustration, and photography. The mission of ErvinJohn is to craft original brands and shape stories that drive culture and foster authenticity. The brand identity reflects this mission through a modern monogram logo, bold typography, and a simple yet versatile color palette that embodies creativity and originality. The design process in building the ErvinJohn brand included developing cohesive visual elements that convey professionalism and artistic flair, ensuring a strong and memorable presence across all media. This personal case study examines the steps from concept to final implementation and assesses the impact on client engagement and brand recognition.