This case study explores the revitalization of Ruffino Custom Closets' brand identity, a premier provider of custom closet solutions based in Mandeville, Louisiana. Co-owners Matt and Christian sought to modernize their brand while retaining its commitment to excellence as well as not straying too far from their original identity. The design project focused on updating the logo to be more geometric, balanced, and adaptable, reflecting Ruffino Closets' precision and versatility in custom designs. The new mark also introduced a pattern element, allowing for creative applications across various branding materials. This revitalized identity was applied cohesively to their marketing materials, digital platforms, and showroom, enhancing brand recognition and customer appeal.