This case study explores the creation of a compelling campaign identity for a collaborative effort between Allbirds, renowned for their sustainable and comfortable footwear, and Adidas. The campaign’s tagline "Tested by runners. For performance and planet," aimed to highlight the fusion of high performance and environmental responsibility. This project involved developing a cohesive visual language that included a campaign logo, promotional materials, and digital content. Utilizing eco-friendly colors and fun and playful typography, the campaign emphasized the rigorous testing and sustainable innovation behind the footwear.